W&S Digitalagentur GmbH
Kollwitzstraße 1
73728 Esslingen
Telephone: +49 (0) 711 184206-0
E-mail: hello@wus.de
Website: www.wus.de
is the responsible party within the meaning of the EU General Data Protection Regulation (GDPR) and other national data protection laws.
The data protection officer of the responsible party is:
simply Legal GmbH
Sebastian Schenk
Burkarderstraße 36
97082 Würzburg
E-mail: info@dieter-datenschutz.de
Website: www.dieter-datenschutz.de
1. Scope of processing of personal data
We generally only collect and use personal data of users of our website to the extent that this is necessary to provide a functional website, our content and services. In principle, the collection and use of our users' personal data only takes place with their consent. An exception to this principle applies in cases where processing of the data is permitted by law or where obtaining prior consent is not possible for actual reasons.
2. Legal basis for the processing of personal data
The legal basis for the processing of personal data is generally as follows:
• Art. 6 Para. 1 lit. a GDPR when obtaining consent from the data subject.
• Art. 6 Para. 1 lit. b GDPR for processing that serves to fulfill a contract to which the data subject is a party. This also includes processing operations that are necessary to carry out pre-contractual measures.
• Art. 6 Para. 1 lit. c GDPR for processing that is necessary to fulfill a legal obligation.
• Art. 6 Para. 1 lit. d GDPR if vital interests of the data subject or another natural person require the processing of personal data.
• Art. 6 Para. 1 lit. f GDPR, if the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest.
3. Data deletion and storage period
The personal data of users will be deleted or blocked as soon as the purpose of storage no longer applies. Storage beyond this can take place if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject.
The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need to further store the data for the conclusion or fulfillment of a contract.
1. Description and scope of data processing
Every time our website is accessed, our system automatically records data and information from the user's computer system. The following information is collected:
(1) Information about the browser type and version used
(2) The user's operating system
(3) The user's Internet service provider
(4) The user's IP address
(5) Date and time of access
(6) Websites from which the user's system accesses our website
(7) Websites accessed by the user's system via our website
The data described is stored in the log files of our system. This data is not stored together with other personal data of the user.
2. Purpose and legal basis for data processing
The temporary storage of the IP address by our system is necessary to enable the website to be delivered to the user's computer. For this purpose, the user's IP address must be stored for the duration of the session. Storage in log files takes place to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our information technology systems. The data will not be evaluated for marketing purposes in this context.
The legal basis for the temporary storage of data and log files is Art. 6 (1) lit. f GDPR. The legal basis for the temporary storage of data is Art. 6 (1) lit. f GDPR. The collection of your personal data to provide our website and the storage of data in log files is essential for the operation of the website. The user therefore has no option to object.
3. Duration of storage
Your data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. If your data is recorded to ensure the provision of the website, the data will be deleted when the respective session has ended. If your data is stored in log files, it will be deleted after seven days at the latest. Storage beyond this period is possible, in which case the IP addresses of the users will be deleted or altered. It is no longer possible to assign the calling client.
We use cookies on our website. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When you visit a website, a cookie can be stored on your operating system. This contains a characteristic character string that enables the browser to be clearly identified when the website is accessed again. We use cookies to make our homepage more user-friendly.
Some elements of our website require that the browser can be identified even after changing pages. The legal basis for the processing of personal data using cookies is Art. 6 Paragraph 1 Letter f of GDPR. The purpose of using technically necessary cookies is to simplify the use of our website. We do not use user data collected by technically necessary cookies to create user profiles.
Cookies are stored on the user's computer and transmitted from there to our site. As a user, you therefore have control over the use of cookies. You can restrict or deactivate the transmission of cookies by making changes to the settings of your Internet browser. Stored cookies can also be deleted there. Please note that you may no longer be able to use all the functions of our website if you deactivate cookies.
According to the EU General Data Protection Regulation, you as the data subject have the following rights:
1. Right to information
You have the right to receive information from us as the responsible party as to whether we process personal data concerning you. In addition, you may request information about the following:
(1) the purpose of the data processing;
(2) the categories of personal data processed;
(3) the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed;
(4) the planned duration of storage of the personal data concerning you or, if specific information is not possible, criteria for determining the storage period;
(5) the existence of a right to rectification or erasure of the personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing;
(6) the existence of a right to lodge a complaint with a supervisory authority;
(7) all available information about the origin of the data if the personal data are not collected from the data subject;
(8) the existence of automated decision-making, including profiling, pursuant to Art. 22 (1) and (4) GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for the data subject. Finally, you also have the right to request information about whether your personal data will be transferred to a third country or to an international organization. In this case, you can request information about the appropriate guarantees in accordance with Art. 46 GDPR in connection with the transfer.
You can assert your right to information at:
datenschutz@weiseundstark.de
2. Right to rectification
If the personal data we process and concerning you are incorrect or incomplete, you have the right to have it rectified and/or completed. The rectification will be carried out immediately.
3. Right to restriction
The right to restrict the processing of personal data concerning you can be asserted in the following cases:
(1) the accuracy of the personal data is contested for a period enabling the controller to verify the accuracy of the personal data;
(2) the processing is unlawful and the erasure of the personal data is refused, but the restriction of the use of the personal data is requested instead;
(3) the controller no longer needs the personal data for the purposes of the processing, but the data subject needs them to assert, exercise or defend legal claims, or
(4) the data subject has objected to the processing pursuant to Art. 21 Para. 1 GDPR and it has not yet been determined whether the legitimate reasons of the controller outweigh those of the data subject. If the processing of personal data concerning you has been restricted, this data may - apart from its storage - only be processed with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State. If processing is restricted in accordance with the principles set out above, we will inform you before the restriction is lifted.
4. Right to deletion
If the reasons set out below apply, you can request that the personal data concerning you be deleted immediately. The controller is obliged to delete this data immediately. The reasons are:
(1) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
(2) The processing is protected by consent in accordance with Art. 6 (1)(a) or Art. 9 (2)(a) GDPR and you revoke the consent. Another requirement is that there is no other legal basis for the processing.
(3) You object to the processing (Article 21 (1) GDPR) and there are no overriding legitimate reasons for the processing. Another possibility is that you object to the processing in accordance with Article 21 (2) GDPR.
(4) The processing of the personal data concerning you is unlawful.
(5) The deletion of the personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
(6) The personal data concerning you were collected in relation to information society services offered in accordance with Article 8 (1) GDPR. If we have made the personal data concerning you public and are obliged to delete it in accordance with Art. 17 (1) GDPR, we will take appropriate measures, including technical ones, taking into account the available technology and the implementation costs, to inform data controllers who process the personal data that you, as the data subject, have requested the deletion of all links to these personal data or of copies or replications of these personal data.
We would like to point out that the right to deletion does not exist if the processing is necessary
(1) to exercise the right to freedom of expression and information;
(2) to fulfill a legal obligation that requires processing under Union or Member State law to which the controller is subject, or to perform a task that is in the public interest or is carried out in the exercise of official authority vested in the controller;
(3) for reasons of public interest in the area of public health in accordance with Art. 9 (2)(h) and (i) and Art. 9 (3) GDPR;
(4) for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 (1) GDPR, insofar as the right referred to in section a) is likely to make the achievement of the objectives of this processing impossible or seriously compromises it, or
(5) to assert, exercise or defend legal claims.
5. Right to information
If you have asserted the right to rectification, erasure or restriction of processing, we are obliged to inform all recipients to whom the personal data concerning you was disclosed of said rectification, erasure or restriction of processing, unless doing so should prove impossible or involve disproportionate expenditure. You also have the right to be informed of these recipients.
6. Right to data portability
Under the GDPR, you also have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format. Furthermore, you have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was made available, provided that
• the processing is based on consent in accordance with Art. 6 (1)(a) GDPR or Art. 9 (2)(a) GDPR or on a contract in accordance with Art. 6 (1)(b) GDPR and
• the processing is carried out using automated procedures.
Finally, when exercising your right to data portability, you have the right to have the personal data concerning you transmitted directly from one controller to another controller, provided this is technically feasible and does not affect the freedoms and rights of other persons. The right to data portability does not apply to the processing of personal data that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
7. Right to revoke the declaration of consent under data protection law
You have the right to revoke your declaration of consent under data protection law at any time. We would like to point out that the revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.
8. Right to object
You also have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (e) or (f) GDPR for reasons arising from your particular situation. The right to object also applies to profiling based on these provisions. The controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If the personal data concerning you are processed for the purpose of , you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising. This also applies to profiling insofar as it is related to such direct advertising. If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes. In addition, in connection with the use of information society services (notwithstanding Directive 2002/58/EC), you have the option of exercising your right of objection by means of automated procedures that use technical specifications.
9. Automated decision in individual cases including profiling
Under the EU General Data Protection Regulation, you still have the right not to be subjected to a decision based solely on automated processing - including profiling - which produces legal effects concerning you or similarly significantly affects you. However, there is an exception to this principle if the decision
(1) is necessary for entering into or fulfilling a contract between you and the controller,
(2) is permitted by Union or Member State law to which the controller is subject, and this law contains appropriate measures to safeguard your rights and freedoms as well as your legitimate interests, or
(3) is made with your explicit consent.
If the processing takes place in the cases referred to in (1) and (3), the controller shall take appropriate measures to safeguard your rights and freedoms as well as your legitimate interests. This includes at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision. The decision under (1) – (3) may not be based on special categories of personal data pursuant to Art. 9 (1) GDPR, unless Art. 9 (2)(a) or (g) applies and appropriate measures to protect your rights and freedoms as well as your legitimate interests have been taken.
10. Right to complain to a supervisory authority
If you believe that the processing of personal data concerning you violates the GDPR, you have the right to complain to a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged violation.
If you contact us, an application form is available on our homepage which you can use for electronic applications. The data entered in the input mask is transmitted to us and stored.
This data is:
(1) Name of the applicant
(2) Date of entry of the applicant
(3) E-mail address of the applicant
(4) Telephone number of the applicant
(5) Salary expectations of the applicant
(6) Skills of the applicant
(7) Application documents
At the time the message is sent, the following data is also saved:
(1) The IP address of the user
(2) Date and time of registration
It is also possible to contact us via the e-mail address provided. In this case, the user's personal data transmitted with the e-mail will be saved. Your data will not be passed on to third parties in this context; the data will only be used to process the communication. If the user has given their consent, the legal basis for processing the data is Art. 6 Para. 1 lit. a GDPR. The legal basis for processing the data transmitted when sending an e-mail is Art. 6 Para. 1 lit. f GDPR. If the email contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR.
The processing of personal data in this context serves solely to process the contact. In the case of contact by email, this also represents the necessary legitimate interest in processing the data. If further personal data is processed during the sending process, this only serves to prevent misuse of the contact form and to ensure the security of our information technology systems. Your data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and those that were sent by email, this is the case when the respective conversation with the user has ended.
The conversation ends when it can be inferred from the circumstances that the matter in question has been conclusively clarified. The additional personal data collected during the sending process will be deleted after a period of seven days at the latest. You have the option of revoking your consent to the processing of personal data at any time. Even when contacting us by email, you can object to the storage of your personal data at any time. However, we would like to point out that in such a case the conversation cannot be continued. You can revoke consent that has already been given at any time. An informal email to us is sufficient. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation. All personal data that was stored during the contact will be deleted in this case.
1. Google Tag Manager
This website uses the Google Tag Manager from Google Inc. This manager is a solution that allows us to manage so-called website tags via an interface. This allows us to integrate Google marketing services, such as Google Analytics, or external offers, such as Facebook Pixel, into our website. The Tag Manager, which implements the individual tags, does not process any personal data of website users.
With regard to the processing of users' personal data processed by the individual marketing services, reference is made to the respective points in this data protection declaration. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.
2. Use of MARKSALE®
On this website, data is collected and processed for marketing and optimization purposes using MARKSALE® technology. This data is stored and processed using anonymous or pseudonymous profiles.
These user profiles are stored in cookies. In addition to the data stored when you access the website, this also includes data about the website from which you access our website, the websites you visit while accessing our website, and any search terms you used to find our website.
Insofar as personal data is provided, the processing is based on legal provisions that permit processing because either explicit consent has been given in accordance with Art. 6 Paragraph 1 Sentence 1 Letter a of GDPR or a legitimate interest has been given in accordance with Art. 6 Paragraph 1 Sentence 1 Letter f of GDPR, whereby the website is tailored to the needs of the user; or the data is used in pseudonymous form for marketing or optimization purposes and the user has not objected to this use. The data is not used to identify a user and is not merged with other personal data about this user.
Objection to data storage
a) You can object to the processing of your data using the following link.
By clicking on the link, a so-called opt-out cookie is stored on your data storage device, through which MARKSALE® can recognize that you object to the storage of a (pseudonymized) usage profile. Please note: If you delete the cookies stored by your browser, the opt-out cookie will also be lost. In this case, you must click on the link to object again.
b) You can also object to the storage of cookies by making the appropriate settings in your browser; however, we would like to point out that you may then not be able to fully use all functions of this website.
You can find further information on web tracking and data processing in the MARKSALE® privacy policy: https://www.marksale.de/datenschutz
1. Use of Google Adwords Conversion
We use Google Adwords to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. We are therefore pursuing the interest of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs. These advertising materials are delivered by Google via so-called "ad servers". For this purpose, we use ad server cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users.
If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies usually expire after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be contacted) are usually stored as analysis values for this cookie. These cookies enable Google to recognize your Internet browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.
Each Adwords customer is assigned a different cookie. Cookies cannot therefore be tracked via the websites of Adwords customers. We ourselves do not collect or process any personal data in the advertising measures mentioned. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the users based on this information. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating AdWords Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us.
If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address. You can prevent participation in this tracking process in various ways:
a) by setting your browser software accordingly, in particular suppressing third-party cookies means that you will not receive any ads from third-party providers;
b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”, www.google.de/settings/ads , whereby this setting will be deleted if you delete your cookies;
c) by deactivating interest-based ads from providers who are part of the “About Ads” self-regulation campaign via the link www.aboutads.info choices, whereby this setting will be deleted if you delete your cookies;
d) by permanently deactivating in your Firefox, Internet Explorer or Google Chrome browsers under the link www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.
The legal basis for the processing of your data is Art. 6 Paragraph 1 Clause 1 Letter f GDPR or, if you have given your consent, Art. 6 Paragraph 1 Clause 1 Letter a GDPR. You can find more information about data protection at Google here: www.google.com/intl/de/policies/privacy and services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.
2. Remarketing
In addition to Adwords Conversion, we use the Google Remarketing application. This is a process with which we would like to contact you again. This application allows our advertisements to be displayed to you after you have visited our website when you continue to use the Internet. This is done using cookies stored in your browser, which Google uses to record and evaluate your usage behavior when you visit various websites. This allows Google to determine your previous visit to our website.
According to Google, the data collected as part of remarketing does not combine with your personal data that may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing.
3. Facebook Pixel
The website also uses the "Custom Audiences" remarketing function of Facebook Inc. ("Facebook") with the help of the so-called Facebook Pixel. This allows website users to be shown interest-based advertisements ("Facebook Ads") when they visit the social network Facebook or other websites that also use the process. Our aim is to show you advertising that is of interest to you in order to make our website more interesting for you.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our level of knowledge: By integrating the Facebook pixel, Facebook receives the information that you have accessed the corresponding web page of our website or clicked on an ad from us on the Facebook website.
With the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interests of users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad.
If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will find out and save your IP address and other identification features.
The legal basis for the processing of your data is Art. 6 Para. 1 Clause 1 Letter f of GDPR.
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
Facebook processes the data in accordance with Facebook's data usage guidelines. Accordingly, you can find general information on the display of Facebook ads in Facebook's data usage guidelines: www.facebook.com/policy. Specific information and details on the Facebook pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616.
You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there for the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices. For users of our website who are not registered with Facebook, the "Facebook Custom Audiences" function can be deactivated via this link.
1. Social Media Presence
We maintain fan pages within various social networks and platforms with the aim of communicating with customers, interested parties and users active there and informing them about our services.
We would like to point out that your personal data may be processed outside the European Union, which may result in risks for you (for example when enforcing your rights under European / German law). Please note that some US providers are certified under the Privacy Shield and have therefore committed to complying with EU data protection standards.
Users' data is generally processed for market research and advertising purposes. For example, user profiles can be created from the user's usage behavior and the resulting interests. These user profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the user's interests. For these purposes, cookies are generally stored on users' computers in which the user's usage behavior and interests are stored. Furthermore, data can also be stored in the user profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
The processing of users' personal data is based on our legitimate interests in effectively informing users and communicating with users in accordance with Art. 6 (1) lit. f. GDPR. If users are asked by the respective providers to consent to data processing (i.e. they declare their consent, for example, by checking a checkbox or confirming a button), the legal basis for processing is Art. 6 Para. 1 lit. a., Art. 7 GDPR.
Further information on the processing of your personal data and your options for objecting can be found under the links of the respective provider listed below. The assertion of information and other rights of the data subjects can also be made to the providers, in which case only those who have direct access to the user data and have the relevant information. Of course, we are available to answer any questions you may have and will support you if you need help.
Facebook
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland
Privacy Policy: https://www.facebook.com/about/privacy/
Opt-Out: https://www.facebook.com/settings und http://www.youronlinechoices.com
Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
Instagram
Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA
Privacy Policy/Opt-Out: http://instagram.com/about/legal/privacy/.
LinkedIn
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland
Privacy Policy https://www.linkedin.com/legal/privacy-policy
Opt-Out:https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out,
PrivacyShield:https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.
